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Are Shopify themes free, and which ones are there?

Some are. A new Shopify store starts with Horizon, a free theme made by Shopify. When I checked the Shopify Theme Store on November 3, 2026, it had 24 free themes. All other themes cost between $100 and $500. You pay once, and the license is for one store.

For my Shopify review in October, I built a shop for a made-up outdoor clothing brand with Fabric, one of the free themes. This time I went through the free themes and the prices of the paid ones. I also tried a $500 theme in my store without buying it.

The free themes

All 24 free themes are made by Shopify, and Shopify's support helps you customize them. Ten of them belong to the Horizon collection, which includes Horizon itself. The other 14 are older designs. Dawn is one of them, and it's still free. All 24 had an update from November 2 or 3, so the older ones still get updates.

Theme How Shopify describes it Positive reviews
Horizon collection
Atelier A luxurious, handcrafted shopping experience with calming elegance. 29%of 78 reviews
Dwell Create a warm, inviting space where customers love to dwell. 28%of 47 reviews
Fabric A versatile, modern storefront with bold, casual appeal. 30%of 67 reviews
Heritage Tell an authentic story with rich visuals and immersive experiences. 50%of 14 reviews
Horizon Polished design meets a clean setup: launch faster without sacrificing style. 36%of 212 reviews
Pitch Make your bold pitch with bright, beautiful, enticing layouts. 33%of 33 reviews
Ritual Elevate your brand with bold luxury and designer-inspired aesthetics. 32%of 28 reviews
Savor A tasteful theme that brings spice and brightness to any brand. 24%of 62 reviews
Tinker Craft a smart, modern storefront that showcases your creative vision. 36%of 87 reviews
Vessel Sophisticated warmth that transforms shoppers into loyal customers. 29%of 31 reviews
Older free themes
Colorblock A striking theme ideal for high-end fashion. 43%of 7 reviews
Craft A refined theme that celebrates craftsmanship. 56%of 50 reviews
Crave An eye-catching theme optimized for shopping on the go. 33%of 15 reviews
Dawn A minimalist theme that lets product images take center stage. 36%of 291 reviews
Origin A stylish theme designed for makers selling unique pieces. 45%of 22 reviews
Publisher An avant-garde theme inspired by independent studios and publishers. 50%of 6 reviews
Refresh A bold theme that elevates product quality and brand storytelling. 38%of 60 reviews
Ride A distinct, dynamic theme that champions the world of sports. 42%of 24 reviews
Rise A flexible theme with detail-focused layouts for catalogs of any size. 39%of 18 reviews
Sense An energizing theme featuring extensive product detail layouts. 36%of 74 reviews
Spotlight A streamlined theme designed to quickly start selling. 38%of 40 reviews
Studio A stylish theme with special attention to artists and collections. 44%of 39 reviews
Taste Ideal for speciality products and bold branding. 50%of 14 reviews
Trade A professional theme specifically designed for wholesale. 32%of 41 reviews
The 24 free themes in the Shopify Theme Store on November 3, 2026, all made by Shopify. The descriptions are Shopify's own, from each theme's page.

The Theme Store shows the share of positive reviews next to each theme. For the free themes it was between 24 and 56 percent. The well-known paid themes I looked at, like Impulse and Prestige, had more than 90 percent. Fabric, the theme I used in my review, had 30 percent, and some recent reviews said that updates broke things. I had no problems with it, but it put demo text on each product page that I had to remove.

You add a free theme with Try theme in the Theme Store. In your admin, Online Store also shows a few free themes with an Add button. Either way, the theme shows up in your store under Draft themes. In my review, Publish then made Fabric the store's design, and Shopify said "This will replace Horizon as your current theme. Your store will remain private."

  • Shopify Theme Store filtered to free themes, with 24 themes and the first row Ride, Tinker and Horizon, each marked Free with its share of positive reviews
  • Discover themes in the Shopify admin with the free themes Horizon, Tinker and Dwell by Shopify, each with an Add button
  • Fabric theme page in the Shopify Theme Store with the Try theme button
1 / 3The 24 free themes in the Theme Store

What the paid themes cost

The paid themes come from other companies. Impulse, for example, is made by Archetype Themes. When I sorted them by price, the cheapest cost $100 and the most expensive $500. The Theme Store showed the prices in US dollars, also when I opened it from Germany.

The Theme Store listed 1,335 paid themes, but that number counts designs. Most paid themes come with several ready-made designs, which Shopify calls presets. Each preset shows up in the list as a theme of its own. Impulse costs $500 and has four presets. Dune and Apothecary are two of them, and both appear in the list as $500 themes. I counted 354 different themes, 24 free and 330 paid.

You pay once. The theme page calls it a "One-time payment, lifetime license for your store." Shopify's help center says that a theme is licensed only to the store you bought it for. The purchase is final, and the developer can't refund it. Updates and support come from the developer.

  • Shopify Theme Store filtered to 1,335 paid themes and sorted by price from high to low, with Dune, Noor and Apothecary at $500
  • Presets section of the Impulse theme page: Impulse comes with 4 ready-made designs, with the Apothecary design in front
  • Shopify Theme Store promises on a theme page: Play before you pay, only pay when you publish, and Keep it forever, one-time payment and lifetime license for your store
1 / 3Sorted by price, the top paid themes cost $500

Trying a paid theme before you buy it

Paid themes have a Try theme button. On Impulse, it added the theme to my store with a Trial label. That cost nothing. Instead of Publish, the theme had a Buy button, and its menu said "Buy theme to publish".

You can open the trial in the theme editor. I picked a product page, and Impulse showed one of my own products with its photo and price. According to Shopify's help center, you can try up to 19 paid themes at the same time, but you can't edit a trial theme's code. When I deleted the trial, Shopify warned that it can't be recovered.

I tried this in the free development store from my review. It showed the same Trial label and Buy button that the help center describes for normal stores.

  • Shopify theme library with the Impulse theme marked Trial, with Buy and Edit theme buttons and a menu that says Buy theme to publish
  • Shopify theme editor with the Impulse theme marked Trial, showing the Brook Insulated Vest product page of the Larchfell store
1 / 2A paid theme on trial can only be bought, not published

Switching themes

When you publish another theme, your products and pages stay as they are. The settings you made in the theme editor belong to the old theme, so you set up colours and sections again in the new one. A store can hold up to 20 themes, or 100 on Shopify Plus. On the Starter plan, you only get Spotlight.

A free theme doesn't make the store free. Shopify has no free plan, and the store only opens to customers once you pay for one.

Themes from other places

You can also upload a theme as a ZIP file, with the Import button on the theme page. If you find a Theme Store theme as a free ZIP download somewhere, it's a copy without a license. Shopify's help center says that unlicensed themes don't get support or updates.

Shopify can also make a free theme with AI from a description of your business. Its help center says that this now only works in the Shopify app or in the admin on a phone, so I didn't try it.

Which theme should you pick?

Start with a free theme. I built my whole review shop with Fabric, and it did everything the shop needed. A paid theme makes sense when it has a feature your shop needs that the free ones lack. Try it in your store with your own products first, because you can't get the money back.

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