Why I Am Bullish on ChatGPT Ads
I have done SEO for more than twenty years, since Google was the new search engine, and I ran Google Ads campaigns back then too. So I have…
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We Urgently Need a New Major Search Engine
Google is an answer engine now. The search box is still there, but the product is built to hand you an answer, and searching the web has turned…
Read articleTIME Is Serving AI Bots a Different Website, With Ads Built In
TIME is now serving two different versions of its website. Humans get the magazine. AI crawlers get a stripped down markdown copy with ads baked in that no…
Read articleGoogle Search Is Broken
I searched for my own name on Google. The result makes no sense. When I search for vincent schmalbach, Google gives me only two pages of results. And…
Read articleIs Q-Star the Next PageRank? What Google’s Antitrust Trial Revealed
Internal documents and testimony from the U.S. Department of Justice's antitrust trial against Google reveal that Google uses a previously undisclosed Q metric to assess website trustworthiness and…
Read articleForbes, TIME lose $7.5M/week as Google ends reputation arbitrage
Google has implemented a significant policy update targeting what the SEO industry knows as "parasite SEO" - now officially termed "site reputation abuse." The November 19, 2024 update…
Read articleGoogle Now Defaults to Not Indexing Your Content
Picture this: It's ten years ago, and you've just launched a new WordPress blog. Within hours, sometimes even minutes, your content is indexed by Google. You search for…
Read articleBing Chat and ChatGPT’s True Impact on the Search Market
There was an article by Search Engine Roundtable stating that Bing has gained less than 1% market share since adding Bing Chat. This claim seems to be more…
Read articleBing Might Come Out Ahead
Google, a name synonymous with "searching on the internet". Their mission? To organize the world's information. But something's changed. Here's the situation: RankBrain and AI's Influence: Google's RankBrain,…
Read articleGoogle: From Search Engine to Information Gatekeeper
Google's initial goal was simple: "to organize the world's information and make it universally accessible and useful." But the landscape of search has changed over the years, and…
Read articleManaging Multi-Country Content Versions for SEO
I operate a website with distinct content versions tailored for users in the US, UK, AU, and other countries. While these versions are largely similar, they have slight…
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