I build, rescue, and scale SaaS, AI tools, and complex web apps

Vincent Schmalbach

I build software like someone who runs the business too. I still run my own online products, so when I build yours, I think about traffic, conversion, revenue and support as much as the code.

Laravel and Vue are my main stack and where most of my client work is. Laravel and Vue if I get to choose, but I'm just as happy to work with React, Node.js, Python, Go or whatever stack you already have.

I'm all in on AI. It lets me move extremely fast, and I stay meticulous about the architecture and the code. I also build AI into products, from a single feature to a whole workflow.

"HIRE VINCENT. Seriously."

Ariel Ozick, CTO, Wired Rhino, Inc.

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Prefer to talk? Book a 30-minute call. Germany-based. 15+ years. Author of Rapid SaaS with Laravel.
Vincent Schmalbach

Places that have mentioned, quoted, or discussed my writing.

What my clients say about me

Actual feedback from clients I've worked with.

“Vincent does not just close tickets, he thinks through the product, the edge cases, and the customer impact. If you need a senior Laravel developer who can move a SaaS product forward, I strongly recommend him.”

— Yash Chandra, TREFT SYSTEMS INC, DBA Academy of Mine

“He doesn't need micromanagement, he's fully capable of making decisions and driving the project forward, which has freed me up to focus on other parts of the business.”

— Aidas K., Bizdras OU

“He's tackled some major technical challenges for us, notably significantly improving our website's performance. He also expertly managed a complex upgrade of our core platform (Laravel) to the latest version, ensuring we stay current and secure.”

— Howard Rickard, Athena Advisers Ltd

“Everything stayed on track, both in terms of time and budget. The end result was excellent and has been running smoothly since launch.”

— Philipp Toepelmann, Digital Investments GmbH

What I get hired for

Most projects start as one of these.

  • Fixing slow pages, heavy queries, fragile jobs and awkward integrations. Performance optimization
  • Adding AI where it belongs in the product: extraction, research, content, automation and customer-facing features. AI integration
  • Fractional CTO: a senior read on a codebase, technical calls, mentoring, or the first version of a product. Fractional CTO services

Work I've shipped

Some of the projects I get brought into, and what came out of them.

AI Agent Content SaaS

Built a B2B SaaS from scratch with Laravel, Vue, and Spark. It runs AI agent jobs, handles difficult scraping, and bills customers.

  • Tech:Laravel, Vue.js, Spark/Paddle, Redis/Horizon
  • Challenges:AI orchestration, anti-bot techniques, billing

Real Estate Platform Rescue

Took over a legacy Laravel 5 app, upgraded it to Laravel 11/PHP 8.3+, added AI translation, and stabilized the integrations the business depends on.

  • Tech:Laravel (5 to 11), PHP (7.4 to 8.3+), DeepL/Anthropic AI
  • Challenges:Legacy code, Salesforce integration, multilingual

Big Data Search Engine

Built a search platform for 200M+ records with sub-50ms responses, using Laravel, MeiliSearch, and layered caching.

  • Tech:Laravel, MeiliSearch, Multi-layer caching
  • Challenges:Performance at scale, high availability, big data
  • A fragmented PHP and Ruby on Rails backend combined into a single Laravel app, cutting monthly costs from four figures to about $150. Details
  • A healthcare SaaS where I rebuilt access control and added a second booking integration with OAuth, webhooks and multi-tenant scoping while the product stayed live. Details
  • Custom reporting and certification workflows inside a large Laravel learning platform. Details
  • An event platform with registration, AI exhibitor matching, QR tickets and admin tools. Details
  • A financial SaaS with market data, workflow triggers, AI reports, credits and Stripe billing. Details

How I work

You don't need to have everything figured out before we talk. An idea, repo access, a screen recording or a list of problems is enough. I look at what exists, turn it into a plan, and then build it.

I work well asynchronously. Clients tell me they don't need to micromanage me, and I still ask the important questions when they come up.

I read codebases, plan changes, write tests, refactor, debug and review using Claude Code, Codex and my own agent workflows. I still make the technical calls and own what ships.

The result is not vibe coding. It is senior engineering with a much faster loop.

Background

Why I build software like someone who runs the business too.

  • Started my first online business at 19, in 2002. It was Germany's first mobile comparison site.
  • Built and ran an SEO and affiliate business with over 100 websites, a million visitors a month and a small team.
  • Built SaaS products for website translation, email outreach and AI content, plus a data-heavy car marketplace for Europe.
  • Consulted for almost ten years for a company that eventually grew into one of Germany's largest.

Core stack

Tools I use most often

Backend

Laravel, PHP, Node.js, Python, Go, Ruby, MySQL, PostgreSQL, Redis, MongoDB

Frontend

Vue, React, Inertia, Livewire, Alpine, TypeScript, Tailwind, Bootstrap

AI & Automation

OpenAI, Anthropic, Google AI, agent workflows, scraping, extraction

Delivery

APIs, queues, billing with Stripe, Paddle and Cashier, Meilisearch, Docker, Forge, CI/CD, testing

Let's talk

Send me a message, or book a 30-minute call if you'd rather talk it through.

You don't have to be sure yet. If you're still looking around or batting an idea around, I'm happy to talk it through and give you feedback, whether or not you end up hiring me.