SEO and GEO for Google, ChatGPT and other AI assistants
People still search on Google. More and more of them also ask ChatGPT, Perplexity, Gemini or Google's AI answers. I fix the technical SEO so Google finds, indexes and ranks your pages. And I work on how AI assistants describe your business and whether they recommend it.
I have done SEO for more than fifteen years, including for my own network of more than 100 websites. I'm all in on AI.
I usually reply within one working day.
What I work on
Google, AI assistants, and the code behind your site.
Technical SEO
Crawling, indexing, speed, site structure, redirects, Search Console and Bing Webmaster Tools. On web apps and large sites the problem is often in the code, and I fix it there.
Where you stand in AI answers
I ask ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI answers the questions your buyers ask. I ask many times. You see where you are mentioned, where you are recommended, and where the answer about you is wrong.
Clear pages about your business
Your pages should say what you sell, who it is for, roughly what it costs, what it does not do, and why people trust you. When that is missing, assistants guess, often wrong.
Mentions on other sites
Directories, reviews, comparisons, guest articles and press. AI answers depend a lot on what other sites say about you. I only work on mentions that would also help a human reader.
Landing pages at scale
Pages generated from your own data, one per product, location or fund. Each page needs enough useful content, or Google won't index it.
SEO tooling
Internal linking, content tools, rank tracking and tracking of AI answers. Built into your site or as a separate tool, with data from Search Console, DataForSEO and your server logs.
How I work
You don't need to have everything figured out before we talk. An idea, access to the repo, a screen recording or a list of problems is enough. I look at what is there, tell you what I would do and what it costs, and then I build it.
I use Claude Code, Codex and my own agent workflows for reading code, planning changes, writing tests, refactoring and debugging. It is not vibe coding. It is senior engineering with a much faster loop.
AI-first, and careful with AI search
Claude Code, Codex and my own tools do a lot of the checking and fixing, so it goes fast. For GEO I built my own tool. It asks the assistants the same questions many times. One screenshot from ChatGPT tells you very little, because the answer changes from one try to the next.
I stay in control
AI writes a lot of my code. I still make every technical decision, read every change before it ships, and test it. Fast, but meticulous: the speed is only worth something if what goes live is right.
The way you want to work
Some clients want to look at every change before it goes live, others want me to deploy. Some want a weekly call, most prefer written updates. I work well asynchronously, and I still ask the important questions when they come up.
I think like an owner
I still run my own online products. So when I build or fix yours, I think about traffic, conversion, revenue and support as much as about the code, and I tell you when something is not worth building.
Ways to work with me
Fixed price, a flat monthly rate, or hourly. It's always me doing the work, not an agency. If you're not sure, describe what you need and I'll suggest one.
Examples of my work
Search work I have done for myself and for clients.
TIME serves AI bots a different website
I found that TIME shows AI crawlers a different page than it shows people, with ads mixed into the text. The Register, MarTech and heise online wrote about it, and The Register ran my test again.
More than 100 websites
For years I ran my own network of more than 100 websites. At its peak it had about a million visitors a month. I also built the tools behind it, including a content engine, an SEO CMS and a link outreach platform.
Speed and SEO tooling on a large content site
I removed scripts, made images and videos load better, and added tools for internal links and content to a large archive. All inside the existing CMS, without changing the design or the editors' workflow.
What clients say
"He's tackled some major technical challenges for us, notably significantly improving our website's performance."
"What stood out about working with Vincent was how methodical and efficient he was. He started by really digging into our requirements, asking clarifying questions until he had a solid understanding."
"He doesn't need micromanagement - he's fully capable of making decisions and driving the project forward, which has freed me up to focus on other parts of the business."
Questions
What is GEO?
Generative engine optimization. Some people call it AEO or AI SEO. When a buyer asks an AI assistant about your market, does your business come up? And is what it says about you correct?
Is GEO different from SEO?
GEO builds on SEO. Most assistants search the web before they answer, so crawling, indexing and clear pages still matter most. What changes is how you measure it, and each assistant has its own sources. If Copilot misses you, I check Bing first. If Google's AI answers miss you, I check Google.
Do llms.txt, FAQ blocks and schema help?
They are worth having, but they are small things. I won't sell them to you as the main fix.
Can you guarantee rankings or AI mentions?
No. I would be careful with anyone who does. I can show you where you stand, fix what holds you back, and then measure again.
Do you work on WordPress, Shopify or custom sites?
Yes, all of them. I'm a developer, so I fix the template, the plugin or the app myself.
How do you charge?
Fixed price for a job with a clear outcome, a flat monthly rate for ongoing work, or hourly. Describe what you need and I'll suggest one.
Get a quote
Your website, what you sell, and who you want to find you. A few sentences are enough. I'll reply with what I would look at first and what it would cost.
If you would rather talk first, book a 30-minute call.