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When an AI crawler visits your website, its request usually includes a user-agent string, text that names the software the requester claims to use. A request labeled GPTBot,…
Read articleHow AI search uses outside sources When buyers ask an AI search product to compare businesses or recommend a product, information beyond a company’s website may shape its…
Read articleStart with customer search paths Choose discovery channels by starting with the questions customers need answered. Before buying, people may ask what a product does, compare it with…
Read articleBefore a service business seeks recommendations from AI tools, it should make its services and service area easy to check. A customer, search engine, or AI-powered search product…
Read articleIf you run a website, logs from your server or content delivery network (CDN) show whether a request reached that layer, which URL it requested, and what response…
Read articleBy Vincent Schmalbach If you are adding SEO copy to an ecommerce product page, first check whether the page clearly identifies the item and the exact option a…
Read articleWhen an AI answer names a product or links to a page, the commercial context is not always obvious. “Sponsored” can describe a paid placement inside an AI…
Read articleDuring a website move, links from other sites and citations in AI-generated answers can keep pointing to old URLs. A URL is the specific web address of a…
Read articleAnother website can mention your business without linking to it; that name-only reference is a brand mention. A backlink links from another website to your site. When your…
Read articleWebsite owners considering llms.txt for search engine optimization (SEO) need to answer two questions. Can an AI agent, software that fetches and uses web pages to answer requests,…
Read articleWhen an AI answer includes a page in its sources panel, the page may discuss the topic without supporting the specific statement you are checking. A source panel…
Read articleIf a page appears in your XML sitemap but not in Google Search, the sitemap has helped identify the URL, but it has not guaranteed that Google will…
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