Google is the best search engine in the world. Still. In the Googleplex in California, there are three issues that will determine the future of search and will decide whether Google will still be the market leader at the end of the decade: First, the fight against spam in web search. Second, the improvement of local web search, especially on mobile devices. Third, the so-called searching without searching (SWS), in which users receive suggestions without performing an actual search.